Teddy Nabakooza Galiwango, the developer of the Wango App and one of the event sponsors, emphasised the importance of the UMEAs, stating that their app connects people with nearby service providers, contributing to job creation.

She expressed her appreciation for being associated with the awards and highlighted the necessity for Uganda to embrace digital marketing to avoid being left behind.

Galiwango emphasized the convenience of the Wango App, designed to facilitate easy access to services, and stressed the need for rural areas to learn how to utilize technology effectively.

The UMEAs 2023 will introduce new special categories, including the “Best ESG Campaign Award,” “Best Not-for-Profit/Social Good Award,” and “Rising Agency of the Year.” These additions complement the existing awards categories, such as “Advertising Campaign of the Year,” “Best Use of Partnership Marketing,” “Best Use of Digital Marketing,” and more.

The nomination criteria and eventual winners for the Uganda Marketing Excellence Awards 2023 will be based on three key aspects: alignment to strategy, implementation, and impact based on set objectives.